Genesis Pharma S.A.

GENESIS Pharma was for a second consecutive year among the 10 champions, improving its ranking by being nominated in the 7th instead of the 8th position last year.

As Costas Evripides, CEO of GENESIS Pharma mentions, the feeling of satisfaction that employees feel derives from the company's path that for the fourth consecutive year has had an outstanding performance. "More than doubling our sales resulted in the employees being particularly satisfied with the company's progress as well as theirs". GENESIS Pharma promotes a direct and open communication between management and the employees. Of great importance is the fact that communication works both ways, and management encourages employee participation in the decision making process. In 2003, GENESIS Pharma's personnel increased by 30%, the new employees felt welcomed immediately and adopted the corporate culture and participated in the evaluation that nominated the company among the 10 best workplaces in Greece.

MarketingWeek: Why do you think your employees feel so proud working at GENESIS Pharma?

Costas Evripides: GENESIS Pharma is a young and dynamic company with outstanding performance and reputation in the market. We offer one of the best benefits and salary packages in the market within the context of sharing success with our employees. More importantly, we entrust our people and provide them with opportunities for professional development, regardless of gender, race and age, respecting their personality and competencies, encouraging team effort and personal initiative.

Costas Evripides: Our main goal is to attract and retain top talent, offering benefits and salaries that would be higher than the market's average. Within the benefits and salary packages we offer, we offer very high bonuses to all employees, health coverage, which includes all the family members of each employee, full payment of salaries in cases of absence due to illness. This payment is regardless of the benefits the employee receives from private or public health institutes, the coverage of expenses of annual check-ups, payment of full salaries during maternity leaves regardless of the maternity benefits provided by the National Health Insurance Fund and provision of e-passes for the employees that use National Roads. Additionally, we consider very important the criteria based on which employees are selected and appraised, since we are looking for people with great potential for advancement within the company. We aim to fill in high management positions from within the company. 35% of the employees have been promoted at least once, based on their outstanding performance.

Costas Evripides: Our main concern is the development of a working environment which motivates and promotes the continuous advancement of our people along with the continuous improvement of their capabilities. The acquisition of knowledge and skills is a tool the employee keeps for life, and may prove useful either in his career with GENESIS Pharma or in his career elsewhere. We have developed a special program for Enhancing Knowledge to which all employees are entitled, regardless of their position at the company. At the same time, the Sales and Marketing people attend seminars provided by our partner companies.

Costas Evripides: Every one of our employees feels like a manager and is a manager in his field, since he has the opportunity to make decisions within the frame of his area of work. In this manner, the productivity of the employee increases along with the team's he is a part of, having as a result the overall success of GENESIS Pharma in the market of pharmaceutical biotechnology.