| In 1996, when the idea of setting up a company to exploit the opportunities opening up in the biotech sector was being conceived, the founding partners wrote down a simple statement based on the shared values of hard work, integrity, and commitment to excellence:
"To set up and manage the best Pharmaceuticals Company in Greece"
GENESIS Pharma's exceptional performance to date is a testament to this vision. The company also has a clear and well-documented mission statement in order to achieve further expansion by establishing.
"A prominent regional presence in Southeast Europe through partnerships with key biotech companies and to ensure outstanding market performance"
The strategic goal is to cover effectively the markets of Greece, Cyprus and the Balkan countries through product in-licensing, marketing and distribution agreements with leading American and European biotech companies.
GENESIS Pharma's main strategic objectives are: establishing new partnerships and enriching the product portfolio, achieving rapid sales growth for newly launched products and developing existing products. GENESIS Pharma is planning further expansion in the Balkan area, as well as investigating potential new strategic alliances and product late stage development.
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